Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users.
Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions.
The book uses illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. It engages consumers in a theatrical performance, creating a lasting memory and en emotional bond.
Peak-end rule: The most intense part of an experience the peak as well as the conclusion the end influences whether people would choose to repeat that experience in the future. Every product has a personality. Materials, colours, shapes, and graphics engage the senses, influence our behaviour, and tell stories about social identity.
People instinctively assign personality traits to inanimate things. We tend to see what we are looking for. The palette needs to hang together as a totality, but it fan shift and evolve to express dramatic change. Gestalt principle of common fate: items moving or changing simultaneously will form a group. Affordance: an object that triggers an action Apr 01, Vinicius Mizobuti rated it liked it. This book is a decent introduction to experience design, something that is now discussed in every design field, be it physical or digital.
The author presents several tools, strategies, and case studies that can be quickly adapted to the reader's work. Professionals with some experience in designing branded products might feel that this book doesn't bring anything new to the table, and it is superficial at times. If you're familiar with things such as customer journey, tone of voice, persona, etc This book is a decent introduction to experience design, something that is now discussed in every design field, be it physical or digital.
If you're familiar with things such as customer journey, tone of voice, persona, etc. In any case, I recommend this to all kinds of design students. The vocabulary and tools presented here are becoming more and more relevant, so it is good to be familiar with them. Oct 18, Matt rated it liked it. Reading this book felt like taking a nice short trip to a design museum.
It was easy to read with lots of illustrations and examples. I do wish the exhibit-to-text ratio was increased a bit though, since I thought a lot of the explanations were either very superficial or not that illuminating. I especially thought that comparing the experience of using a product or service to the hero's journey in storytelling was a pretty big stretch.
Even after reading through this book, I think I still have to Reading this book felt like taking a nice short trip to a design museum.
Even after reading through this book, I think I still have to agree with Stefan Sagmeister's criticism raised in the first chapter that the storytelling metaphor is a "mantle of bullshit". Sep 18, Miles Larson rated it really liked it.
This was another fun departure from the normal things I read. I am fascinated by communication. This book is fascinating. Oct 24, Natasha Oliver rated it it was amazing. This book is for designers, in my opinion, who want to tell stories through their designs. This is not for traditional authors. It may not help me write a better story per se; however, I feel more informed and capable when it comes to creating a social and visual presence say on social media and my website, etc.
Nov 13, Celia rated it really liked it Shelves: design. Some really good content that was scavenged from a wide variety of sources and made approachable. That relieves me of the time and energy of doing the legwork.
One of the best things about this book is that it is emphatically not a portfolio of design work by various designers thinly disguised as an informational book. Will refer to this valuable little volume again soon. So glad I bought it. Mar 12, Nikolay rated it liked it.
Quick and shallow intro to awkwardly grouped design concepts. If you expect depth or consistency that's not your book. If you expect quality paper, graphics, and good sounding to keep you engaged for a couple of hours, you've to the right place. Those new to the wonderful world of design also might enjoy Design is Storytelling and it even if few of you do, I'd call the book a success. Apr 09, Emma Jiang rated it it was amazing Shelves: 1-non-fiction. I finished this book in two days. It is intriguing and tells a make-sense story.
Actually, it is more interesting and funny than I expected. It divided the book into three acts: action, emotion and Sensation which follows the rule of threes, it advocates.
I think it is some pages in the 3rd part makes it own the reputation of feminism. Don't wait! Try Yumpu. Start using Yumpu now! Terms of service. Privacy policy. Cookie policy. Change language. No notes for slide. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences.
An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys. Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Adsimple access to all content2. Quick and secure with high-speed downloads 3. No datalimit4. Free online books of all time6. Total views 1, On Slideshare 0.
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